Zamperla | With digital ideation to new business areas

Company and history

Zamperla in Italy uses AnyIdea to digitally generate ideas with employees. Innovations are an important part of a company and are indispensable for corporate success.

Zamperla Is a family business founded by Antonio Zamperla in Italy. The story begins with horse races, street cinemas and continues with the artisanal production of rides. He recognized that popular attractions for adults could be successfully reproduced for children, such as bumper cars. His son, Alberto Zamperla, also opened up the American market in the 1970s. Since then, the company has been growing steadily and successfully.

One of the highlights was the production of seven attractions for Disneyland in Paris in the 1980s. Zamperla also has one of the rollercoasters in Vienna Prater produced. In addition to Disney, the family company works with Universal, Warner Bros, Six Flags and Paramount. Just like Walt Disney, George Ferris and Walter Knott, Antonio Zamperla was nominated for his contribution to the industry in 2005 in the IAAPA Hall of Fame recorded.

The goal

At Zamperla, innovation is important. Every day, they try to improve existing processes and develop new products. This has the advantage for customers that they benefit from new attractions, modern technical solutions and optimised services. The company wants to generate ideas and innovations for a stable and secure future with AnyIdea. They are cleverly using the current crisis period to discover new opportunities. Employees play a major role as sources of ideas.

We look to the future and do our best to be more and more creative and courageous in implementing innovation every day.

- Zamperla

The benefits

Zamperla employees are spread all over the world. In addition to the headquarters in northern Italy, there are branches in the USA, the Philippines, China, Dubai and Russia. Due to decentralization and home office, employees are unable to hold joint workshops. AnyIdea is used exactly for this purpose. As a digital platform and SaaS solution (software as a service), AnyIdea is always available and ready to use. Idea providers can send ideas anywhere, time and device, online as well as on the go and be innovative at any time. This makes it very easy to find ideas and new areas of business.

The result

STEP 1: Bonus campaign

As a first step, a campaign was launched to find out which prizes and incentives are the most popular. In the event that an idea wins and is implemented. More than 60 ideas were generated in this way. From a simple cinema voucher to a useful 3D printer.

STEP 2: “New Business Areas” Campaigning

This was followed by the second “New Business Areas” campaign. More specifically, it was about solutions related to Covid-19 and social distancing. Zamperla had to deal specifically with the effects of Covid-19 on amusement parks and think about the future of the company. With AnyIdea, Zamperla was thus able to find new approaches and business areas. With cutting-edge solutions from Zamperla + Visits to the Amusement Park should be made safe and digitalized even in times of a global pandemic.

upshot

During a campaign period of three months, the company was able to gain countless ideas. 14 of these ideas were ranked as top ideas and 29 ideas were classified as radical innovations. Two top ideas have already been implemented and a few are currently being pursued. In this way, Zamperla was able to achieve sustainable competitive advantages within a short period of time, with co-creation of employees and AnyIdea as a digital tool for finding ideas.