U.D. Digital Relevance e.U.

My expertise lies in turning visionary concepts into measurable success. I support companies through dynamic changes in the area of business innovation and strategic development. My approach goes beyond just consulting; I work hand in hand with my clients to shape the future together

“Can you afford to lose relevance? ”
Dusan Urban | Graz

Challenges from my experience:

Many established companies focus heavily on Optimizing processes and results — a useful practice, which, however, often leaves little room for high-risk, innovative initiatives. This cautious approach can inadvertently marginalize real innovation.

A Lack of clear strategy, particularly when it comes to innovations, the problem continues to worsen. Without specifically allocated funding, resources, and a culture that embraces risks, efforts can result in mere “innovation theatre” — activities that appear innovative but have no substantial impact.

The ability to think long-term is crucial for transformative, disruptive results. Understanding current and Emerging trends through foresight frameworks enables companies to identify and seize future opportunities and ensure that they not only adapt to change but lead it.

My approach:

I usually start by creating the right environment for performance, which in this case means having all the necessary tools such as AnyIdea to procure and, with all relevant stakeholders, a trial And one communication plan to develop. Even the best tools won't be successful without management and team approval and an appropriate communication plan.

It is also crucial, clear Game rules to define and allocate separate budgets, teams, and resources It is very frustrating to have to get approval for every little thing. Innovation activities must agile be swiftly take place and iterate until the commercial Success happens.

The circle of inadequate innovation can often be achieved by involving a external persona be breached. This can help with strategy and execution without being biased by the company's existing status quo.

Services and benefits

• Open Innovation
• AI Strategy & AI Use Cases
• Business Ecosystems & Platforms
• First Principles Thinking
• Disruptive Strategy
• Corporate Strategy & Business Strategy
• Corporate Venture
• Startup Scouting & M&A
• New Business Models
• Change Management

contact us

U.D. Digital Relevance e.U.

dusan@digitalrelevance.at

Falkenweg 22

8046 Graz, Austria