Can companies' own, industry-specific data also be added?

Before using AnyIdea, customers often encountered the problem that trend tools were too abstract and elusive, provided rather general information, or did not offer sufficiently detailed insights. 

AnyIdea is independent of specific data providers and integrates external sources of information, which are taken into account by our AI accordingly. We currently use TrendOne's trend clustering as the basis for our macro and megatrends. We continuously supplement these trends with new signals from a variety of independent data sources. In the future, our trends will be generated entirely by AI based on millions of pieces of data, which means that trends in AnyIdea will be 100% data-independent and data-driven.

We offer our customers the option of adding the sources they are interested in, such as specific news sites or trends , to AnyIdea themselves. In addition, external signal databases, e.g. a collection of market or internal data in a database stored on Microsoft Azure, can be connected and processed by the AI.