Scouting question

A scouting question or topic helps you to find suitable keywords as input for the AI scouts. Depending on the wording and scope, more general or more specific keywords are generated.

A scouting question can be defined in two different ways:

"Broad" scouting question

• Serves to gain an overview of current developments in order to derive strategic goals or search fields from them if necessary.
  

Possible procedure:

• Start with an open perspective and "scan" the environment to discover new topics and inspiration.
• Start with a general topic, e.g. "The future of the packaging industry" or "What could the packaging of the future look like?"
• During the process, you can focus on specific topics and scout them in more detail.

"Focused" scouting question

• Used to track down and monitor new developments on a specific topic based on a predefined framework or question.
  

Possible procedure:

• Start with a specific topic, e.g." Packaging solutions to optimize efficiency" or "We are looking for new packaging solutions in the logistics industry to minimize environmental impact and optimize supply chain efficiency."
• Search, analysis and monitoring of relevant trends and signals within the defined framework & impact of these developments on the company

💡Foresight tip: 

Developments and existing solutions from other sectors or industries can provide valuable information on the development of your own sector.