Trend Portfolio & Trend Radar

The Trend Portfolio and Trend Radar visualize the results of all trends that have already been evaluated. Both types of visualization offer you a comprehensive overview of all relevant trends, including their evaluation.

1. select Foresight in the main menu

2. click on Focus on the left in the sidebar

Difference between Trend Portfolio & Trend Radar

The main difference between a Trend Portfolio and a Trend Radar is the arrangement and presentation of the axes:

The Trend Portfolio positions the "Potential" and "Own Competence" axes opposite each other and uses the size of the bubbles to represent "Time to Market". The Trend Radar, on the other hand, visualizes the time dimension, "Time to Market", directly on the X-axis.

Structure and interpretation of trend portfolio

The Trend Portfolio is divided into a total of nine quadrants.

• Invest: Top right, green
  These trends are important and significant. They have a correspondingly high potential, internal know-how exists, and they deepen or enable an expansion of the current value chain.
  
  
• Expand/secure: Diagonal, purple
  These trends should not be neglected and should be monitored. In particular, trends with a correspondingly high potential, top left and also in the middle of the portfolio. Decisions must be made selectively at this point.
  
  1. Invest: The potential of a trend should be exploited. The trend should become part of your own value chain in the future and expand it. In this case, active investments should be made in this trend and internal expertise should be built up in order to be able to exploit the full potential.
  
  2. Partnership: The potential of a trend should be exploited. The trend should not become part of the company's own value chain in the future, but should complement it. In this case, for example, a partnership with a start-up can be sought and entered into in order to exploit the potential of this trend accordingly.
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• De-invest: Bottom left, red
  No investments are made in these trends. If financial resources are earmarked or already allocated for this purpose, it must be considered whether they can be withdrawn and released for other trends. In any case, these should continue to be monitored.

Structure and interpretation of Trend Radar

The Trend Radar is divided into a total of 3 areas and is illustrated as a quarter circle:

• Act - short-term time to market, high potential:
  These trends are of great importance to your organization. They are characterized by high potential and are about to be launched on the market (within the next 1 to 4 years). They should therefore be regarded as strategic areas of innovation or pursued in the form of specific measures.

• Plan - medium-term time to market, medium to high potential:
  This segment contains trends that are expected to establish themselves on the market between 4 and 8 years. They have a medium to high potential. Organizations should develop plans for these trends in order to be able to integrate and use them effectively when they reach market maturity. This area requires strategic forward planning and a willingness to invest in future innovations.

• Track - long-term time to market, medium to high potential:
  This segment comprises trends with a time frame of more than 8 years to market maturity. They vary in priority from low to high. Although they may not need to be implemented immediately, it is important to keep an eye on them. Trends in this area can have a long-term impact on the industry and the organization. Through continuous monitoring, companies can make strategic decisions at an early stage, adapt and, if necessary, invest early in future innovations that will be important in the long term.

Further information: 

• Scout trends
• Trends in AnyIdea
• ‍Evaluating trends