Evaluate trends

Which trends fit the corporate strategy? Which technologies should be taken up and pursued further? Which trends affect the current value creation? Which trends are completely new and for which ones is there no internal know-how? 

Assessing trends is a very essential step for further direction and action. For this, include different stakeholders, both internal and external, to get a comprehensive perspective. Experts, strategists, market and customer perspective, research & development, business development etc.

You have marked interesting macro trends as relevant and can now evaluate them. The upstream step helps your stakeholders to find their way around better. You focus on and evaluate trends that have been marked as relevant. You will find all marked trends in the Focus menu item. These are categorized as follows with the help of (user-related) quick filters: 

• All: own trends and trends marked as relevant by colleagues
• Mine: my highlighted trends
• To evaluate: my trends to be evaluated
• Evaluated: all trends that have been evaluated by me

Evaluation

1. Select a relevant macro trend that you would like to evaluate
2. In the detail view on the right you will find Evaluate trend
3. You can see the evaluation criteria under the trend portfolio of this trend
4. You can change your evaluation afterwards.

Each trend can be evaluated according to the following criteria: 

• Competence: Is the corresponding competence available in the company?
• Potential: How big is the potential of this trend in the market?
• Time to Impact: When will this trend be relevant for the company on the market?

The evaluated trends are visualized in the Focus menu item in a trend portfolio and a trend radar for the further derivation of measures.

💡Tip:

When evaluating trends, a variety of people, both internal and external, should participate to gain a comprehensive perspective. Information about inviting users can be found here.

Internal persons

• Managers from different departments
• Management as well as board of directors
• Marketing and sales staff
• Research and development teams
  

External persons: 

• Industry experts
• Consultant
• Scientific partners e.g. university, university of applied sciences or research institutes
• Customer representative
• Supplier representative