Evaluate trends

Which future fields and macro trends fit the corporate strategy? Which technologies should be taken up and pursued?
Which trends affect current value creation? Which trends are completely new and for which trends is there no internal know-how?

The evaluation of future fields and macro trends is a very important step for the further orientation and approach. Include different stakeholders, both internal and external, in order to obtain a comprehensive perspective. Experts, strategists, market and customer perspective, research & development, business development, etc.

You have saved interesting trends and can now evaluate them. The upstream step helps your stakeholders to find their way around better. You will find all saved trends in the Focus menu item. These are categorized as follows with the help of (user-related) quick filters:

All: own trends and trends saved by colleagues
Mine: my saved trends
To evaluate: my trends to be evaluated
Evaluated: all trends that have been evaluated by me

Evaluation

Select a trend (future field or macro trend) that you would like to evaluate
In the detail view on the right you will find Evaluate trend
You can see the evaluation criteria under the trend portfolio of this trend
You can change your evaluation afterwards.

Each trend can be evaluated according to the following criteria:

Competence: Is the corresponding competence available in the company?
Potential: How big is the potential of this trend in the market?
Time to Impact: When will this trend be relevant for the company on the market?

Trend evaluation, Foresight, Trend portfolio — Criteria for trend evaluation

The evaluated future fields and macro trends are visualized in the Focus menu item in a trend portfolio and a trend radar for the further derivation of measures.

💡Tip:

When evaluating trends, a variety of people, both internal and external, should participate to gain a comprehensive perspective. Information about inviting users can be found here.

Internal persons

Managers from different departments
Management as well as board of directors
Marketing and sales staff
Research and development teams

External persons:

Industry experts
Consultant
Scientific partners e.g. university, university of applied sciences or research institutes
Customer representative
Supplier representative

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Further information:

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